Location: Islamabad, Pakistan (On-site)

🚨 Important – Please Read Before Applying

To be considered for this role, you must apply with your updated CV along with detailed proof of the campaigns you have personally managed.

Your application should include:
• Examples of successful Meta Ads and Google Ads campaigns.
• Examples of successful organic marketing campaigns you have executed.
• Total ad budgets you have managed.
• Lead generation results.
• ROAS (Return on Ad Spend).
• Traffic growth achieved.
• Conversion rates, CPL, CPC, CTR, CAC, and any other relevant performance metrics.
• Before-and-after campaign results where possible.
• Any additional measurable achievements that demonstrate your ability to deliver business growth.
Applications that do not include campaign details and measurable results will not be considered.

Key Responsibilities:

• Develop and execute the company's overall digital marketing strategy.
• Plan, launch, optimize, and scale high-performing Meta Ads and Google Ads campaigns.
• Demonstrate a proven history of running successful organic marketing campaigns across social media and digital platforms.
• Generate qualified leads and implement strategies to acquire new clients.
• Improve website traffic, conversion rates, and overall marketing performance using data-driven decisions.
• Build our brand presence across social media and other digital channels.
• Create marketing processes, SOPs, reporting dashboards, and performance frameworks.
• Analyze campaign performance and continuously optimize key metrics such as ROAS, CPL, CTR, CPC, CAC, conversion rates, and engagement.
• Guide and manage the in-house creative team, including the designer, video editor, and social media intern.
• Identify new growth opportunities and help define and expand our digital marketing service offerings.

Requirements:

• 3+ years of hands-on digital marketing experience.
• Proven success managing Meta Ads and Google Ads campaigns with measurable results.
• Demonstrated experience executing successful organic growth campaigns.
• Strong understanding of lead generation, SEO, content marketing, email marketing, and social media growth.
• Experience building marketing strategies and processes from scratch.
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Excellent communication, leadership, and execution skills.